Democratising Marketing in Africa

I’ve often wondered… Why is it that in Africa, real marketing support still feels like a luxury?

For many startups and SMEs, accessing marketing expertise is either too expensive, too complicated, or simply out of reach.

Marketing has been packaged as an exclusive service — the domain of big brands with deep pockets and even deeper agency retainers. And so, too many businesses either:

• Go without it altogether, hoping word of mouth will do the job, or
• Piece together random tactics from the internet — social posts here, a boosted ad there — with little to show for it.

The result? Frustration. Wasted effort. And a growing belief that “marketing doesn’t really work for businesses like ours.”

That couldn’t be further from the truth.

The Silent Erosion We Don’t Talk About

When small businesses — the backbone of Africa’s economies — start to see marketing as irrelevant or out of reach, it stifles growth. It stifles innovation. It leaves promising ventures invisible in markets where visibility is everything. In a way, we’ve let marketing lose its meaning for the very people who need it most.

It’s Time to Democratise Marketing

The good news? The game is changing. With smarter use of technology — AI-driven insights, digital tools, and practical consultancy models — **marketing support can now be accessible, affordable, and actionable**.

This Is Why I Started Driftwood Marketing

At Driftwood Marketing Consultancy, we believe that every ambitious business deserves access to meaningful marketing support — not just the ones with multimillion-dollar budgets. We’re on a mission to democratise marketing in Africa. To make professional insight and strategy practical, relevant and within reach for startups and SMEs who want to grow, scale and succeed.

Let’s Talk.

About your business. Your growth. And how marketing can finally work for you.

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